We’ve already talked about setting goals for your website redesign, and how customer personas can help to inform the kinds of content you have on your site. Now we take a deeper look at how to organize your site to meet the needs of your customers based on those personas.
You likely already know the basic tenants of good SEO for your website, but did you know that effective website design can also be a powerful factor that helps your site show up higher in search engine rankings? Google’s search algorithm evaluates more than just content and backlinks when it ranks your website. More and more, search engines take a holistic approach to website evaluation and ranking, so improper or sloppy web design can cost you in ways that you may not expect.
Creating a site that meets the needs of your customers from their point of view will improve your conversion rate and grow engagement. However, in order to do that you must first understand the typical needs and desires of your best customers.
To get the best results, your website redesign should be about functionality, usability, and improving the experience of your visitors. This in turn leads to better overall visitor satisfaction and increased conversions and sales. While a much-needed redesign can breathe new life into your website, getting a website redesign for the wrong reasons can actually hurt your company. So if you’re thinking of redesigning your website, take a step back and look at these 7 reasons to “just say no” before moving ahead with the project.
Great web design is the process of creating a website that guides visitors along a clear path, so they can find what they want without getting bogged down, confused, or frustrated.
It’s easy to get caught up in the latest technologies and advances in website design. However, without a solid foundation, all the bells and whistles will only serve to frustrate visitors to your site. So before you consider adding features to your site, take a look at this list of 5 basic things that every website needs in order to grow engagement and conversions.
ALL business websites are designed to drive conversions. The conversion varies according to the industry and may include a product or service sale, contact form submission, white paper download . . , The list goes on and on. Ultimately, the goal of any good web design is to drive as many conversions as possible from your target market.