A Website that Looks Good, Converts and Has Strong SEO? Absolutely!

“Should I design my website for humans or search engines?” This dilemma has been around since we at BCW began creating websites in the mid-1990s. The reality then was that the well-designed, graphically attractive websites often didn’t rank as well with search engines as the ugly, single-page, text-only websites.

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Social marketing and PPC: Where should your ad budget go?

Two of the most popular ad platforms in use today are pay-per-click (PPC) and paid social media. The results you can achieve through each platform can differ significantly; you’ll need to evaluate them carefully, and make sure you are utilizing them so they best support your individual strategy.

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