Digital Mastermind Recap: Lessons in Online Marketing for 2013

As many of you know, I am a member of a group of forward-thinking online professionals known as Digital Mastermind. Our latest event just concluded and I’ve returned from an incredible meeting in Orlando Florida. We spent three intense days filled with tremendous guest speakers, BarCamp sessions and spirited discussion.

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Incorporating Social Media into Your Workflow: Four Steps to Success

For many small business owners, the first hurdle to overcome is finding the time to engage via social media. While there’s no one-size-fits-all solution for the perfect social media workflow, that doesn’t mean you can’t develop a solution that’s perfect for your business. Follow these four steps for a smooth start to your social media campaigns.

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Grow Your Social Media Audience: Building Successful Brand Interaction

There are two types of social media users that you need to attract in order to see the biggest gains in ROI for your company’s social media efforts: social influencers and potential customers. Social influencers are just that – people with large followings or fan bases that can influence how other users perceive a brand. Combine these with people who are a good fit for what your company sells, and who are interested in what you have to offer, and you have the basis for a social media audience with a solid ROI.

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