Adaptive Web Design vs. Responsive Web Design

It’s official: the Age of Mobile has arrived. Last year, 58% of smartphone users engaged in multiple online sessions per day on their mobile devices. With so many people using their smartphones to access mobile content repeatedly throughout the day, businesses no longer have the luxury of asking “if” they should implement a mobile website.

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Critical Metrics for Your Business Website, part 1

Traffic sources, backlinks, time on page, bounce rates, and more – small business owners and professionals are often drowning in a sea of available metrics.

In our personal experience working with small business owners and professionals across multiple industries, we’ve found that while most small business owners know that metrics tracking is important to their business, less than a quarter actually understand which metrics to track and how to do so effectively.

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