You likely already know the basic tenants of good SEO for your website, but did you know that effective website design can also be a powerful factor that helps your site show up higher in search engine rankings? Google’s search algorithm evaluates more than just content and backlinks when it ranks your website. More and more, search engines take a holistic approach to website evaluation and ranking, so improper or sloppy web design can cost you in ways that you may not expect.
Creating a site that meets the needs of your customers from their point of view will improve your conversion rate and grow engagement. However, in order to do that you must first understand the typical needs and desires of your best customers.