Earlier this year we discussed ways to build a winning online marketing plan. The first part of that discussion included a brief overview of developing personas and using them to customize your messaging for your target audience.
The most successful approach to online marketing is one that starts with the customer. Here is our five-step strategy for creating a winning online marketing plan that will bring in more leads and sales.
Are you using email to keep in touch with your customers and leads? Direct marketing using email is one of the best ways to communicate directly with your target market. Email marketing also gives you an easy way to track and measure responses, so you can better customize your marketing content moving forward.
Have you been thinking about using webinars to market your business? If you have been, you’re smart. Last year, there were more than 100 million online video viewers per day in the US (comScore). And because your customers now have the ability to access video at any time, and from nearly any device, this presents an incredible opportunity to engage them using this fast-growing delivery method.
Two of the most popular ad platforms in use today are pay-per-click (PPC) and paid social media. The results you can achieve through each platform can differ significantly; you’ll need to evaluate them carefully, and make sure you are utilizing them so they best support your individual strategy.