Skyline Maintenance Services came to us with an existing brand and website design that had multiple challenges in terms of engagement and brand awareness. Among the many challenges: their logo was too generic to be memorable, and the website was not optimized to engage their target audience.
Because of its perceived ease-of-use, many SMBs and professionals turn to WordPress first when deciding on a CMS. However, there are many compelling reasons to choose Umbraco over WordPress, particularly if you do not have in-house developers.
Good web design is about more than just pixels on a screen. The best web designs focus on UX first and foremost, but where to start? Here are our top four considerations when it comes to making solid web design choices.
Earlier this year we discussed ways to build a winning online marketing plan. The first part of that discussion included a brief overview of developing personas and using them to customize your messaging for your target audience.
It’s one of the golden rules of online marketing: Establish yourself as a thought leader in your niche. With so much content being produced on a daily basis, it’s inevitable that a few essential “best practices” tend to get repurposed and repackaged over and over.
Social engagement is one of the essential components of an effective online marketing plan. By fostering a sense of community with your target audience, you gain valuable customer insights along with improved brand awareness and expert status.
The most successful approach to online marketing is one that starts with the customer. Here is our five-step strategy for creating a winning online marketing plan that will bring in more leads and sales.